The Tarzana Armenian Grocery & Deli, fondly known as ‘TAG DELI’ or ‘The Armenian Deli,’ embarked on its 50-year journey in 1972 on a small side street in Tarzana, CA. At a time when ethnic food was still considered foreign and unknown, Mama ‘Rose’ Chelebian introduced several innovative and exciting sandwiches wrapped in Pita Bread.

The healthy-yet-delicious ingredients chosen by Mama Rose quickly sparked a craze, now famously known as “A Pita Wrap at The Armenian Deli.” This craze continues to thrive today, transcending all ethnic barriers and earning TAG DELI the reputation of being one of the top delis in Los Angeles, celebrated for its “Knockout Pita Wraps!” as highlighted by L.A. Magazine in 2005.

This Ventura Blvd City Landmark remains a thriving hub where you can savor a wide variety of healthy, delicious Pita Wraps across the S.F. Valley. Our menu also features authentic Greek Salad, Fresh Hummus, Taboule, Stuffed Grape Leaves, and several original eggplant salads and dips!

We proudly use the finest meats and cheeses from upscale Boar's Head Meats. Our vegetarian offerings include veggie wraps, baklava, nuts, seeds, dried fruits, and more than 100 other products in our small grocery store area.