Tarzana Armenian Deli
Pita Wraps

Home of the Original Pita Wrap

Serving Knockout Pita Wraps Since 1972

Our Story

Discover how a small Tarzana deli became a beloved landmark, serving up authentic Mediterranean flavors and creating cherished memories for over 50 years.

The Tarzana Armenian Grocery & Deli, fondly known as ‘TAG DELI’ or ‘The Armenian Deli,’ embarked on its 50-year journey in 1972 on a small side street in Tarzana, CA. At a time when ethnic food was still considered foreign and unknown, Mama ‘Rose’ Chelebian introduced several innovative and exciting sandwiches wrapped in Pita Bread.

The healthy-yet-delicious ingredients chosen by Mama Rose quickly sparked a craze, now famously known as “A Pita Wrap at The Armenian Deli.” This craze continues to thrive today, transcending all ethnic barriers and earning TAG DELI the reputation of being one of the top delis in Los Angeles, celebrated for its “Knockout Pita Wraps!” as highlighted by L.A. Magazine in 2005.

This Ventura Blvd City Landmark remains a thriving hub where you can savor a wide variety of healthy, delicious Pita Wraps across the S.F. Valley. Our menu also features authentic Greek Salad, Fresh Hummus, Taboule, Stuffed Grape Leaves, and several original eggplant salads and dips!

We proudly use the finest meats and cheeses from upscale Boar's Head Meats. Our vegetarian offerings include veggie wraps, baklava, nuts, seeds, dried fruits, and more than 100 other products in our small grocery store area.

What Our Customers Are Saying

Hear from those who have savored the flavors of our beloved deli

“Been coming here for more than 20 years. Always delicious and very reliable. The turkey avocado wrap is my favorite.”

Cherry P

“Now that's a place that's got a killer sandwich. The service is phenomenal. The ambience is just a Cafe but gotta love it in the Armenians snacks are just as good. Keep up the good work another 50 years.”

Sam B.

“This deli is an unbelievably humble corner shop that you might not notice on the way by, but is absolutely some of the best sandwiches I have ever had.”

Jake A

“Always great. Been coming here for 30 years. I miss pop, he was always so friendly.”

Marc A

“Small gem and always fresh. Been going here for at least 12 years never fails always hits the spot.”

Miguel N